In 1914 J.B.M. Hertzog forms the National Party. The following year Nasionale Pers i.e Naspers is formed by the same man, along with a daily newspaper, De Burger, later known as Die Burger.
D F Malan, a former minister in the conservative Dutch Reformed Church is persuaded to become editor and is the main supporter of Hertzog’s National Party.
In 1916 Naspers publishes its first magazine Die Huisgenoot.
In 1918 the company takes a further step towards expansion when its book publishing operations is founded as Die Burger Boekhandel.